/* ---------------------------------------------------
   Cassie Blakely — Fashion, Beauty & ADHD Lifestyle
--------------------------------------------------- */

@import url('https://fonts.googleapis.com/css2?family=Bodoni+Moda:ital,opsz,wght@0,6..96,400..900;1,6..96,400..900&family=Archivo:ital,wght@0,400..900;1,400..900&display=swap');

:root {
  --pink: #eec0c5;
  --pink-soft: #f3d3d7;
  --cream: #f1e9df;
  --rose: #b8535f;
  --rose-dark: #98404a;
  --ink: #3a2327;
  --white: #fffaf6;

  --font-display: 'Bodoni Moda', 'Times New Roman', serif;
  --font-body: 'Archivo', Helvetica, Arial, sans-serif;
  /* Bodoni Moda auto-scales its optical-size (opsz) axis up with
     font-size, which *increases* stroke contrast — hairlines get
     thinner the bigger the text renders. Pinning opsz low keeps
     those hairlines readable at any size; weight alone can't fix it. */
  --display-variation: 'opsz' 12, 'wght' 700;

  --max-width: 1200px;
}

* {
  margin: 0;
  padding: 0;
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  font-family: var(--font-body);
  color: var(--ink);
  background: var(--cream);
  overflow-x: hidden;
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
  text-decoration: none;
}

.wrap {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 32px;
}

.eyebrow {
  font-family: var(--font-body);
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  font-size: 0.78rem;
  color: var(--rose);
}

.eyebrow--on-dark {
  color: var(--pink);
}

.display {
  font-family: var(--font-display);
  font-weight: 700;
  font-optical-sizing: none;
  font-variation-settings: var(--display-variation);
  line-height: 0.92;
  letter-spacing: -0.01em;
  color: var(--rose);
}

.section-title {
  font-size: clamp(2.6rem, 6vw, 4.6rem);
  margin-bottom: 0.3em;
}

/* ---------------- Nav ---------------- */

.site-nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 100;
  background: rgba(241, 233, 223, 0.88);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid rgba(184, 83, 95, 0.15);
  transition: background 0.3s ease;
}

.site-nav .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 68px;
}

.nav-logo {
  font-family: var(--font-display);
  font-weight: 700;
  font-optical-sizing: none;
  font-variation-settings: var(--display-variation);
  font-size: 1.6rem;
  color: var(--rose);
  letter-spacing: 0.02em;
}

.nav-links {
  display: flex;
  gap: 28px;
  list-style: none;
}

.nav-links a {
  font-weight: 700;
  font-size: 0.82rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink);
  position: relative;
  padding-bottom: 4px;
}

.nav-links a::after {
  content: '';
  position: absolute;
  bottom: 0;
  left: 0;
  width: 0;
  height: 2px;
  background: var(--rose);
  transition: width 0.25s ease;
}

.nav-links a:hover::after {
  width: 100%;
}

.nav-cta {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: var(--rose);
  color: var(--white);
  padding: 10px 20px;
  border-radius: 999px;
  font-weight: 700;
  font-size: 0.78rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  white-space: nowrap;
}

.nav-cta:hover {
  background: var(--rose-dark);
}

.nav-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 6px;
}

.nav-toggle span {
  width: 24px;
  height: 2px;
  background: var(--ink);
  display: block;
  transition: transform 0.2s ease, opacity 0.2s ease;
}

.nav-toggle.active span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav-toggle.active span:nth-child(2) { opacity: 0; }
.nav-toggle.active span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

.mobile-menu {
  position: fixed;
  top: 68px;
  left: 0;
  right: 0;
  background: var(--cream);
  border-bottom: 1px solid rgba(184, 83, 95, 0.15);
  display: flex;
  flex-direction: column;
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.3s ease;
  z-index: 99;
}

.mobile-menu.open {
  max-height: 480px;
}

.mobile-menu a {
  padding: 16px 24px;
  font-weight: 700;
  font-size: 0.9rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  border-bottom: 1px solid rgba(184, 83, 95, 0.1);
}

/* ---------------- Hero ---------------- */

.hero {
  background: var(--pink);
  padding-top: 68px;
  overflow: hidden;
}

.hero .wrap {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  align-items: stretch;
  gap: 0;
  min-height: calc(100vh - 68px);
  padding: 0;
  max-width: none;
}

.hero-copy {
  padding: 64px 64px 64px clamp(24px, 6vw, 96px);
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 26px;
}

.hero-meta {
  display: flex;
  gap: 32px;
  flex-wrap: wrap;
}

.hero-meta span {
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  font-size: 0.75rem;
  color: var(--rose-dark);
}

.hero-title {
  font-size: clamp(4.5rem, 13vw, 9rem);
  text-transform: uppercase;
}

.hero-tagline {
  font-weight: 800;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  font-size: clamp(1.1rem, 2vw, 1.5rem);
  color: var(--rose-dark);
  max-width: 460px;
  line-height: 1.3;
}

.hero-socials {
  display: flex;
  gap: 24px;
  margin-top: 12px;
  flex-wrap: wrap;
}

.social-pill {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-weight: 700;
  font-size: 0.95rem;
  color: var(--rose-dark);
}

.social-pill svg {
  width: 22px;
  height: 22px;
  flex-shrink: 0;
}

.hero-photo {
  position: relative;
  background: var(--pink);
}

.hero-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

/* ---------------- Generic section spacing ---------------- */

section {
  padding: 96px 0;
}

/* ---------------- Story ---------------- */

.story {
  background: var(--cream);
}

.story .wrap {
  display: grid;
  grid-template-columns: 0.55fr 1fr 1.15fr;
  gap: 56px;
  align-items: center;
}

.story-rotated {
  writing-mode: vertical-rl;
  transform: rotate(180deg);
  font-size: clamp(2.6rem, 6vw, 4.2rem);
  text-transform: uppercase;
  justify-self: center;
  white-space: nowrap;
}

.story-photo {
  border-radius: 4px;
  overflow: hidden;
  aspect-ratio: 3 / 4;
}

.story-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.story-list {
  display: flex;
  flex-direction: column;
  gap: 36px;
  position: relative;
}

.story-item {
  position: relative;
  padding-left: 28px;
  border-left: 2px solid var(--rose);
}

.story-item::before {
  content: '';
  position: absolute;
  left: -6px;
  top: 4px;
  width: 10px;
  height: 10px;
  border-radius: 50%;
  background: var(--cream);
  border: 2px solid var(--rose);
}

.story-item h3 {
  font-family: var(--font-body);
  font-weight: 800;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  font-size: 1rem;
  color: var(--rose);
  margin-bottom: 8px;
}

.story-item p {
  font-weight: 600;
  letter-spacing: 0.01em;
  font-size: 0.98rem;
  line-height: 1.55;
  text-transform: uppercase;
  color: var(--ink);
}

/* ---------------- Pillars ---------------- */

.pillars {
  background: var(--pink);
  position: relative;
}

.pillars .wrap {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 40px;
  align-items: center;
}

.pillars-list {
  display: flex;
  flex-direction: column;
  gap: 30px;
  margin-top: 40px;
}

.pillar {
  display: flex;
  gap: 20px;
  align-items: flex-start;
}

.pillar-dot {
  flex-shrink: 0;
  width: 14px;
  height: 14px;
  border-radius: 50%;
  background: var(--rose);
  margin-top: 14px;
}

.pillar h3 {
  font-family: var(--font-display);
  font-weight: 700;
  font-optical-sizing: none;
  font-variation-settings: var(--display-variation);
  font-size: clamp(1.7rem, 3vw, 2.3rem);
  color: var(--rose);
  margin-bottom: 6px;
}

.pillar p {
  font-weight: 700;
  text-transform: uppercase;
  font-size: 0.86rem;
  line-height: 1.5;
  color: var(--ink);
  max-width: 460px;
}

.pillars-photo-wrap {
  position: relative;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 24px;
}

.pillars-photo-wrap img {
  max-width: 320px;
}

.pillars-quote {
  background: transparent;
  border: 1.5px solid var(--rose);
  border-radius: 10px;
  padding: 22px 26px;
  max-width: 300px;
  font-weight: 800;
  text-transform: uppercase;
  font-size: 0.92rem;
  line-height: 1.45;
  color: var(--rose-dark);
  align-self: flex-start;
}

/* ---------------- Showcase (reels) ---------------- */

.showcase {
  background: var(--cream);
}

.showcase-head {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  flex-wrap: wrap;
  gap: 20px;
  margin-bottom: 56px;
}

.showcase-head p {
  max-width: 420px;
  font-weight: 600;
  font-size: 0.95rem;
  color: var(--ink);
  opacity: 0.8;
}

.reel-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 40px;
}

.showcase-cta {
  display: flex;
  justify-content: center;
  margin-top: 56px;
}

.btn-outline {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  border: 1.5px solid var(--rose);
  color: var(--rose-dark);
  font-weight: 700;
  font-size: 0.82rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 14px 30px;
  border-radius: 999px;
  transition: background 0.2s ease, color 0.2s ease;
}

.btn-outline:hover {
  background: var(--rose);
  color: var(--white);
}

.reel-card {
  display: flex;
  flex-direction: column;
  gap: 18px;
}

.reel-frame {
  position: relative;
  border-radius: 26px;
  border: 8px solid var(--ink);
  overflow: hidden;
  aspect-ratio: 415 / 900;
  background: var(--ink);
  box-shadow: 0 18px 40px -20px rgba(58, 35, 39, 0.4);
}

.reel-frame img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.reel-frame::before {
  content: '';
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 40%;
  height: 18px;
  background: var(--ink);
  border-radius: 0 0 12px 12px;
  z-index: 2;
}

.reel-link {
  align-self: center;
  background: var(--rose);
  color: var(--white);
  font-weight: 700;
  font-size: 0.75rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 10px 18px;
  border-radius: 999px;
  position: relative;
  margin-top: -46px;
  z-index: 3;
}

.reel-link:hover {
  background: var(--rose-dark);
}

.reel-stats {
  display: flex;
  flex-direction: column;
  gap: 14px;
  border: 1px solid rgba(184, 83, 95, 0.35);
  border-radius: 12px;
  padding: 18px 20px;
  font-weight: 700;
  font-size: 0.85rem;
  color: var(--rose-dark);
}

.reel-views {
  display: flex;
  align-items: center;
  gap: 8px;
}

.reel-views svg {
  width: 20px;
  height: 20px;
  flex-shrink: 0;
}

.reel-views .views {
  font-family: var(--font-display);
  font-weight: 700;
  font-optical-sizing: none;
  font-variation-settings: var(--display-variation);
  font-size: 1.5rem;
  color: var(--rose);
}

.reel-caption {
  font-family: var(--font-body);
  font-weight: 600;
  text-transform: uppercase;
  font-size: 0.72rem;
  line-height: 1.5;
  color: var(--ink);
  opacity: 0.75;
}

.reel-engagement {
  display: flex;
  align-items: center;
  gap: 16px;
  flex-wrap: wrap;
  padding-top: 4px;
  border-top: 1px solid rgba(184, 83, 95, 0.2);
}

.reel-engagement span {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-size: 0.82rem;
}

.reel-engagement svg {
  width: 17px;
  height: 17px;
  flex-shrink: 0;
}

.reel-saves {
  font-size: 0.85rem;
  text-transform: uppercase;
  letter-spacing: 0.03em;
}

.reel-saves strong {
  font-family: var(--font-display);
  font-weight: 700;
  font-optical-sizing: none;
  font-variation-settings: var(--display-variation);
  font-size: 1.5rem;
  color: var(--rose);
  margin-right: 4px;
}

/* ---------------- Audience ---------------- */

.audience {
  background: var(--pink);
}

.audience .wrap {
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: 56px;
  align-items: center;
}

.stat-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 18px;
  margin: 40px 0;
}

.stat-card {
  background: var(--cream);
  border-radius: 14px;
  padding: 24px 22px;
}

.stat-card .stat-label {
  font-weight: 800;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  font-size: 0.72rem;
  color: var(--rose-dark);
  margin-bottom: 10px;
}

.stat-card .stat-value {
  font-family: var(--font-display);
  font-weight: 700;
  font-optical-sizing: none;
  font-variation-settings: var(--display-variation);
  font-size: clamp(1.8rem, 3vw, 2.4rem);
  color: var(--rose);
}

.demo-row {
  display: flex;
  gap: 40px;
  flex-wrap: wrap;
}

.demo-item {
  min-width: 140px;
}

.demo-item .stat-label {
  font-weight: 800;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  font-size: 0.72rem;
  color: var(--rose-dark);
  margin-bottom: 6px;
}

.demo-item .stat-value {
  font-family: var(--font-display);
  font-weight: 700;
  font-optical-sizing: none;
  font-variation-settings: var(--display-variation);
  font-size: clamp(1.6rem, 3vw, 2rem);
  color: var(--rose);
}

.audience-photo {
  border-radius: 6px;
  overflow: hidden;
  aspect-ratio: 3 / 4;
}

.audience-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

/* ---------------- Partnership offerings ---------------- */

.offerings {
  background: var(--cream);
}

.offerings .wrap {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 48px;
  align-items: center;
}

.offer-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  margin-top: 40px;
}

.offer-card {
  display: flex;
  align-items: center;
  gap: 16px;
  background: var(--pink-soft);
  border: 1px solid rgba(184, 83, 95, 0.25);
  border-radius: 12px;
  padding: 16px 18px;
}

.offer-num {
  font-family: var(--font-display);
  font-weight: 700;
  font-optical-sizing: none;
  font-variation-settings: var(--display-variation);
  font-size: 1.5rem;
  color: var(--white);
  background: var(--rose);
  width: 44px;
  height: 44px;
  border-radius: 10px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}

.offer-card span.label {
  font-weight: 800;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  font-size: 0.85rem;
  color: var(--ink);
}

.offerings-photo {
  border-radius: 6px;
  overflow: hidden;
  aspect-ratio: 3 / 4;
}

.offerings-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

/* ---------------- Collaborations ---------------- */

.collabs {
  background: var(--pink);
}

.collabs-wrap {
  display: grid;
  grid-template-columns: 0.55fr 1.45fr;
  gap: 40px;
  align-items: start;
}

.collabs-photo {
  align-self: center;
  max-width: 320px;
}

.collab-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(230px, 1fr));
  gap: 24px;
  margin-top: 40px;
}

.collab-card {
  background: var(--cream);
  border-radius: 16px;
  padding: 34px 28px;
  display: flex;
  flex-direction: column;
  gap: 18px;
  min-height: 100%;
  border: 1px solid transparent;
  transition: transform 0.2s ease, box-shadow 0.2s ease, border-color 0.2s ease;
}

.collab-card:hover {
  transform: translateY(-4px);
  border-color: rgba(184, 83, 95, 0.3);
  box-shadow: 0 16px 32px -18px rgba(58, 35, 39, 0.35);
}

.collab-card:hover .handle {
  text-decoration: underline;
}

.collab-card img {
  height: 34px;
  width: auto;
  object-fit: contain;
  align-self: flex-start;
}

.collab-stars {
  color: var(--rose);
  font-size: 1.1rem;
  letter-spacing: 0.15em;
}

.collab-card p.quote {
  font-weight: 600;
  font-size: 0.92rem;
  line-height: 1.55;
  color: var(--ink);
  flex-grow: 1;
}

.collab-card .handle {
  font-weight: 800;
  font-size: 0.82rem;
  color: var(--rose-dark);
}

.collab-result {
  background: rgba(184, 83, 95, 0.08);
  border-radius: 8px;
  padding: 10px 14px;
  font-size: 0.78rem;
  font-weight: 700;
  color: var(--rose-dark);
}

.brand-strip {
  margin-top: 40px;
  display: flex;
  justify-content: center;
  align-items: center;
  gap: 48px;
  flex-wrap: wrap;
}

.brand-strip img {
  height: 30px;
  width: auto;
  object-fit: contain;
  opacity: 0.75;
  transition: opacity 0.2s ease;
}

.brand-strip a:hover img {
  opacity: 1;
}

/* ---------------- Contact ---------------- */

.contact {
  background: var(--ink);
  color: var(--cream);
  padding: 0;
}

.contact .wrap {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 0;
  max-width: none;
  align-items: stretch;
}

.contact-copy {
  padding: 96px clamp(24px, 6vw, 96px);
  display: flex;
  flex-direction: column;
  gap: 28px;
  justify-content: center;
}

.contact .display {
  color: var(--pink);
  font-size: clamp(3rem, 7vw, 5.5rem);
}

.contact-copy p.lead {
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  font-size: 1.05rem;
  color: var(--cream);
  opacity: 0.85;
  max-width: 420px;
}

.contact-links {
  display: flex;
  flex-direction: column;
  gap: 16px;
  margin-top: 12px;
}

.contact-links a {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  font-weight: 700;
  font-size: 1.05rem;
  color: var(--cream);
  width: fit-content;
  border-bottom: 1px solid transparent;
}

.contact-links a:hover {
  border-color: var(--pink);
  color: var(--pink);
}

.contact-links svg {
  width: 22px;
  height: 22px;
  color: var(--pink);
  flex-shrink: 0;
}

.contact-photo {
  position: relative;
}

.contact-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

footer.credits {
  background: var(--ink);
  color: rgba(241, 233, 223, 0.5);
  text-align: center;
  font-size: 0.78rem;
  padding: 22px 0 30px;
  font-weight: 600;
}

/* ---------------- Responsive ---------------- */

@media (min-width: 981px) {
  .mobile-menu { display: none; }
}

@media (max-width: 980px) {
  .nav-links { display: none; }
  .nav-toggle { display: flex; }

  .hero .wrap {
    grid-template-columns: 1fr;
    min-height: auto;
  }
  .hero-photo { order: -1; aspect-ratio: 4/5; }
  .hero-copy { padding: 48px 24px; }

  .story .wrap {
    grid-template-columns: 1fr;
    text-align: center;
  }
  .story-rotated { writing-mode: horizontal-tb; transform: none; }
  .story-photo { max-width: 380px; margin: 0 auto; }
  .story-item { text-align: left; }

  .pillars .wrap { grid-template-columns: 1fr; }
  .pillars-photo-wrap { order: -1; }

  .reel-grid { grid-template-columns: 1fr; max-width: 320px; margin: 0 auto; gap: 56px; }

  .audience .wrap { grid-template-columns: 1fr; }
  .audience-photo { max-width: 380px; margin: 0 auto; }

  .offerings .wrap { grid-template-columns: 1fr; }
  .offerings-photo { max-width: 380px; margin: 0 auto; order: -1; }
  .offer-grid { grid-template-columns: 1fr; }

  .collabs-wrap { grid-template-columns: 1fr; }
  .collabs-photo { max-width: 260px; margin: 0 auto; }
  .collab-grid { grid-template-columns: 1fr; }

  .contact .wrap { grid-template-columns: 1fr; }
  .contact-photo { aspect-ratio: 4/5; }
}

@media (max-width: 600px) {
  .wrap { padding: 0 20px; }
  section { padding: 72px 0; }
  .hero-meta { gap: 16px; }
  .stat-grid { grid-template-columns: 1fr 1fr; gap: 12px; }
  .demo-row { gap: 24px; }
}